North Andover, MA– Fred C. Church is proud to bring Distractology to North Andover during the week of September 11-15. Developed and funded by the Arbella Insurance Foundation, Distractology was one of the first programs in the country to address distracted driving with young, inexperienced drivers. Drivers who have completed Distractology are proven to be 19 percent less likely to have an accident and 25 percent less likely to receive traffic violations*.
According to the CDC, 9 people are killed every hour and more than 1,000 are injured as a result of distracted drivers. Teens have the highest crash rate of any group in the United States. According to new research from the AAA Foundation for Traffic Safety, new teen drivers ages 16-17 years old are three times as likely as adults to be involved in a deadly crash. What’s more, 86 percent of teenage drivers have driven while distracted, even though 84 percent know it’s dangerous.
“Using your phone while driving triples your risk of a crash and the distracted driving problem keeps getting worse,” said John Donohue, chairman, president and CEO of the Arbella Insurance Group and chairman of the Arbella Insurance Foundation. “It’s our hope that by working together with new drivers, educators and parents, we can once and for all break the addiction so many drivers have to their mobile phones and create a new generation of safe drivers who believe distracted driving is unacceptable.”
Distractology features a mobile classroom outfitted with two high-tech driving simulators designed to give new drivers the chance to experience the perils of distracted driving. Simulations are based on real-world examples, including texting, posting to social media sites like Facebook and Snapchat, and changing the radio all while navigating residential and highway conditions. This year, Arbella debuted a new scenario which prompts students to take a selfie behind the wheel. In 2016, there were more than 70,000 Instagram posts tagged #DrivingSelfie, #SelfieWhileDriving, #HopeIDon’tCrash, and other driving selfie-related hashtags.
To date, more than 13,000 new drivers, meaning those that have been licensed less than three years or have a learner’s permit, have completed the Distractology training, with 96 percent willing to recommend it to their friends.
“Over the past 7 years, Arbella’s Distractology campaign has made enormous strides in terms of combating distracted driving,” said Mike Reilly of Fred C. Church. “The program is proven to decrease accident rates by almost 20 percent for participating drivers and we’re proud to support Distractology’s important mission.”
The Distractology curriculum and simulator are based on research funded by Arbella Insurance Foundation and conducted by the University of Massachusetts Amherst (UMass Amherst). Distractology, will travel to various communities in Massachusetts, Connecticut and Rhode Island during the 2017-2018 school year, offering 45 minutes of simulated distracted driving to each participant. Fully funded by the Arbella Insurance Foundation, Distractology is free to eligible drivers.
About the Arbella Insurance Group and the Arbella Insurance Foundation
Established in 1988, the Arbella Insurance Group is a company with more than $800M in revenue with approximately $1.5B in assets, headquartered in Quincy, Massachusetts. Arbella is a customer-focused regional property and casualty insurance company, providing personal and business insurance in Massachusetts and Connecticut, and business insurance in Rhode Island and New Hampshire. Arbella Insurance Group founded the Arbella Insurance Foundation in 2004. The mission of Arbella’s Foundation is to engage in activities and to support not-for-profit organizations that have a significant positive impact on the people and communities served by Arbella.
Fred C. Church Insurance is one of New England’s largest privately-owned, independent insurance agencies. With over 160 employees, Fred C. Church offers a broad range of services. These include commercial property & casualty insurance, risk management, self-insurance programs, employee benefits and personal insurance. Headquartered in Lowell, Massachusetts with six branch offices in Massachusetts; one in Portsmouth, New Hampshire; and one in New Haven Connecticut. .
“Because it’s not just the policy. It’s the people.”
For more information, visit fredcchurch.com or call Bill Burbine at 978-458-1865 or 800-225-1865.
* Results are based upon data obtained from Arbella Mutual Insurance Company’s youthful operators who took the Distractology training when compared to those who did not from 2010 through 2014. The study showed that drivers were 19 percent less likely to have an accident and 25 percent less likely to receive traffic violations*